I help restaurants, hotels, and food businesses grow revenue, enter new markets, and build systems that scale — drawing on 30 years of hands-on experience across the Middle East and Canada.
Most consultants hand you a report. Martin rolls up his sleeves. With experience running restaurants in Abu Dhabi, launching food ingredient divisions across the GCC, and driving 30%+ sales growth in Atlantic Canada, he brings operational depth to every engagement.
Whether you're an owner-operator trying to stop the bleed, an ingredient company trying to crack the Canadian market, or a hospitality group building your next growth chapter — Martin has done it from the inside.
Every engagement is tailored to your business — not a templated audit. Here's where I add the most value.
Your restaurant is bleeding margin, your team is inconsistent, or your concept has plateaued. I come in with an operator's mindset — not a clipboard — and fix what's actually broken.
You've built a great food product or ingredient, but you don't have Canadian distribution, relationships, or market intelligence. I've spent 15+ years doing exactly this — and I know the buyers, channels, and language.
You have a good product and a good team, but your sales process is inconsistent, your pipeline is unpredictable, or you need senior BD capacity without a full-time hire. I plug in as a fractional revenue leader.
You're launching a new product, wrestling with production bottlenecks, or need a technical bridge between your food scientists and your sales team. I've spent over a decade translating complex ingredient tech into commercial wins.
Deep expertise across the full food and hospitality value chain — from farm-gate ingredients to front-of-house excellence.
No lengthy onboarding. No boilerplate frameworks. We move fast, focus on what matters, and measure everything.
Whether you need a quick expert opinion or an embedded strategic partner, there's a model that fits.
Start with a free 30-minute call. No pitch, no pressure — just a direct conversation about what you're working on and whether I can help.